Discussions

In our case we didn’t think about it early and paid for it later. Once we started bringing in more demand sources, juggling different endpoints and deal setups became a mess. We ended up talking to a few SSP companies and product teams that build more tailored solutions. One of the options on our radar was https://geomotiv.com/industries/adtech/ssp/ , because they approach it as a full SSP stack with room for OpenRTB flows and custom API hooks, not just a single plug-and-play integration. It’s still proper development work, but at least the architecture is designed with multiple partners and evolving connections in mind.